AXA today announced the completion of its move into 34 selected Singapore Post Limited (SingPost) branches, following an exclusive postassurance partnership with SingPost to sell life insurance products via its retail network. The partnership, which was first announced in 2013, commenced in January this year. Named AXA@POST, the new retail channel seeks to leverage SingPost’s distribution capabilities, and provide greater accessibility to customers seeking life insurance solutions. (Please refer to Annex A for locations of AXA@POST branches.)
With AXA and SingPost being established brands in their respective industries, the partnership presents a natural opportunity for both companies to leverage each other’s strengths, synergise efforts, and increase their market competitiveness. By tapping on SingPost’s extensive network of post offices, many of which are strategically located, as well as its many digital channels, AXA hopes to enhance its reach to more customers in Singapore.
Mr Glenn Williams, Chief Executive Officer of AXA Life Singapore, said, “This is definitely a significant milestone for AXA Life Singapore as we take a leap forward in becoming even more accessible to our customers. As the No. 1 global insurance brand, AXA strives to be where our customers are. Many of our customers live and work in the heartlands. With SingPost’s far-reaching network, we now have an ideal base to be nearer and closer to our customers. We will also be able to better share our insurance and risk expertise with Singaporeans to assist them in finding the right protection solutions for their varied needs.”
Read more at singpost.com