National Freight Transportation Provider Moves into NASCAR as Primary Sponsor
RICHMOND, Va.—Estes Express Lines today announced that it will serve as primary sponsor for ThorSport Racing’s No. 13 Toyota Tundra driven by Jeb Burton for the balance of the 2014 NASCAR Camping World Truck Series starting with the Lucas Oil 200 at Dover (Del.) International Speedway on May 30.
At an unveiling ceremony for the No. 13 Estes Tundra at the company’s Richmond headquarters, President and CEO Rob Estes said, “To have Jeb driving the #13 Estes truck in the NASCAR Camping World Truck Series is a powerful combination and a perfect match for our company.”
“First, it’s safe to say that trucks–all trucks–are our passion,” Estes continued. “Second, it takes the effort of a large team of highly-skilled people at ThorSport Racing to make sure the #13 truck is prepared to race and to win, just like at Estes, where every member of our team is essential to the performance of the company as a whole. And finally, Jeb’s job is to cross the finish line first each race and to do so safely, without injury or damage, and at Estes, our job is to finish that same way with our customers, with every shipment, whether it’s door-to-door or coast-to-coast, 40,000 times each day.”
Estes and other company leaders expressed widespread enthusiasm for their first motorsports program, anticipating the sponsorship will help the company raise brand visibility to a national level, while aligning with stated company values of service, performance and family.
Read more at estes-express.com