Mexico City, March 03, 2015
Survey highlights preferences for in-store purchases, mobile usage and expedited shipping
Today, UPS® (NYSE: UPS), a global leader in logistics transportation services, and comScore, Inc. (NASDAQ:SCOR), a leader in measuring the digital world, released the second UPS Pulse of the Online Shopper™global study highlighting emerging trends from the leading e-commerce markets in Mexico, Brazil, Europe, Asia, and the U.S. Some of the global findings include:
- Online shoppers want alternative delivery locations and more payment options
- Mobile is a catalyst to omnichannel shopping and retailers should address limitations
- Free shipping is still important along with a greater emphasis on returns
In-Store Purchases
Mexico online shoppers have an eclectic style, purchasing more in store than any region, yet extensively using mobile and social media when shopping online. When shopping with multi-channel retailers, Mexican consumers have the highest preference for purchasing in a physical store at 45%, while 44% prefer to purchase online, either on their laptop or smartphone.
Read more: ups.com