Online shoppers abandon their carts for a host of reasons.
Sometimes they may get pulled away, but a recent comscore study shows that a bigger reason is because shipping costs make their total purchase more than expected.
That’s right, 55 percent of those surveyed abandon their cart due to shipping costs. What’s more, 40 percent said they had cancelled a purchase as the shipping and handling costs were listed too late.
More and more online shoppers are adding items to their carts to qualify for free shipping. For that reason, it has become critical for online retailers to clearly indicate the level of spend required for free shipping.
Read more: ontrac.com